Online shopping players Case Study Example | Topics and Well Written Essays - 500 words

Online shopping players - Case Study Example This is to ensure that the goods arrive when and where the customers need them. There are three online stores focusing on the above factors for marketing their merchandise; they are the focus of this paper. Lane Crawford deals with fashion items. The website is very easy to navigate through. The very first tabs are ‘Women’, ‘Men’, ‘Lifestyle & Gifts’, and ‘Discover’ in that order. Anyone looking for designer clothes and fashion accessories for women just needs to click the first tab and several options are shown. The individual can click on the various designer brands or select the shoes, clothing, bags, and other accessories they need. The business offers free international delivery. In Net A Porter, the second online marketplace for high-end fashion products, the statement â€Å"The world’s premier online luxury fashion destination† meets the customer. Like in Lane Crawford, navigating through this website is quite easy too. The main difference, however, is that the options are more in Net A Porter. The very first tabs contain the items ‘Sale’, ‘What’s New’, ‘Designers’, ‘Clothing’, ‘Bags’, ‘Shoes’, ‘Accessories’, ‘Lingerie’, ‘Sport’, ‘Beauty’, ‘Gifts’, ‘Magazines’ in that order. Such neat layout of items is what makes it easy for customers to reach for whatever they are looking for. After clicking on say bags, a few items will present the customer but they can also go ahead and select the type of the bags they need or even the designer of the bag from a list of options on the left hand side of the items. Luisaviaroma is another luxury shop. The layout is quite similar to those of the above shops only that there is a slideshow of photos showing individuals wearing custom made attires. Nonetheless, the very first tabs are ‘Men’, ‘Women’, ‘Kids’, ‘Home’, ‘Designers’, and ‘Sale’ in that order. While this presents an easy way to navigate